A snowflake, preserved

February 23, 2011

Donald Rumsfeld’s memos were legendary, they symbolized his leadership as Secretary of Defense. While it’s shorter than most of “Rumsfeld’s snowflakes,” this memo (via TPM) may represent the height of the form.

Donald Rumsfeld and Paul Bremer at Baghdad International Airport (2004)

The Rumsfeld Way: Leadership Wisdom of a Battle-Hardened Maverick, a 2002 book I acquired free somewhere (it looks like you can purchase it new, hardcover for $0.01 on Amazon),  observes that  the Secretary’s “liberal use” of memos was integral to his transformational leadership style. Author Jeffrey Krames notes that in writing memos, “Rumsfeld saw an opportunity to set the agenda with his communiques and – conversely – not to let distractions rule the day.”


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